SEM (Search Engine Marketing) is a digital marketing strategy focused on increasing website visibility through paid search advertising.
Features will include :
- Keyword Research: Identify relevant keywords to target in your ads.
- Ad Copy: Create compelling and relevant ad copies for higher click-through rates.
- Landing Pages: Design optimized landing pages to convert traffic into leads or sales.
- Bid Management: Set competitive bids to achieve a cost-effective campaign.
- Ad Extensions: Utilize extensions like site links, callouts, and snippets to enhance ad visibility.
- A/B Testing: Continuously test different ad variations to improve performance.
- Quality Score: Optimize campaigns for better Quality Scores, leading to lower costs.
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